10 Best CRM Software for Small Businesses in 2024 

As a small business owner, you want to ensure your business grows sales and provides an exceptional customer experience. CRM software for small businesses is a great way to do just that. 

Customer relation management (CRM) helps you handle customer contacts, streamline processes, and increase turnover. There are several CRM platforms in the market, each bearing its own advantages. Wherever you find yourself in such circumstances, it becomes important to know which software would be suitable for your business. 

Check out our list of top 10 CRM software for your small business.

Top 10 CRM Software for Small Businesses 

1. Zoho CRM

Zoho is a cloud-based CRM software for small businesses that manages sales, marketing, and customer support in a single system. It helps global businesses to build lasting customer relationships. 

Start-ups have a great opportunity with Zoho. Its functionalities include lead management, sales forecast, contacts management, and workflow automation. Another thing is the company has custom AI-powered insights as well as modules. 

Zoho has two versions: free and paid. Its free CRM plan allows up to 3 users and 5,000 contacts, while its paid plans offer more functionality. Its free version is quite useful for entry-level businesses and helps track leads and manage contacts easily.

Key Features

• Omnichannel support 
• Customization 
• Performance and process management 
• Salesforce and marketing automation 
• Analytics and Reporting 
• Robust security 

2. HubSpot

HubSpot is a cloud-based platform that offers various features to help your business grow in multiple aspects. It provides better marketing, sales, content management, and customer service resources.  

As CRM software for small businesses, HubSpot may be a smart choice if marketing and sales funnels are equal priorities for your business. It includes a suite of tools that help your businesses manage customer interactions, capture and convert leads, and automate processes. 

Its free plan allows you to store up to 1 million contacts and automate some tasks. Its paid plans offer additional features like email marketing and more.

Key Features

• Easy to use 
• Comprehensive CRM 
• User-friendly and intuitive  
• Manages customer interactions, automates processes, and customer services 
• Robust and flexible 

3. Pipedrive

Pipedrive CRM software that tracks client contacts and maintains the sales funnel is essential for sales teams. This CRM for sales pipelines assists small firms with lead management, activity tracking, and more. It has an intuitive and robust interface. 

Key Features

• Contact management, email tracking, and workflow automation 
• Communication tracking 
• Email templates 
• Schedular 
• Smart contact data 

4. Freshsales

Freshsales is a cloud-based CRM software developed by Freshworks. It is one of the finest for lead management. Its user-friendly interface offers easy contact management, lead scoring, deal tracking, and pipeline management.

Freshsales helps businesses across various industries manage their interactions with existing and potential customers. 

You can use its free plan for your small business. Its free plan allows up to 10 users and 1,000 contacts; paid plans offer more features like lead assignment rules. This makes Freshsales an ideal CRM software for small businesses. 

Key Features

• Intuitive user interface 
• Efficient lead management 
• Mobile access 
• Strong customer support 
• Real-time email tracking 

5. Salesforce

Salesforce is a powerful CRM software for small businesses. Its features include contact management, opportunity tracking, and sales forecasting.  

It offers lead management and customizable dashboards. The main job of Salesforce is to bring the company and the customer together. So that growth can be faster and business process automation can also be improved. 

Key Features

• Easy to use 
• Customization 
• Quoting and contracting 
• Integrations with more than 1,000 platforms 

6. Bitrix24 

Bitrix24 is a free cloud-based CRM solution for small businesses. It provides you with a complete CRM and collaboration platform with administration, collaboration, and communication capabilities.

It provides a platform to integrate your files, projects, messages, tasks, and contacts. Bitrix24 also offers features like lead management, project management, and social media integration.

Key Features

• Contact and lead management 
• Team collaboration 
• Task and activity management 
• Email integration 
• Sales automation 

7. Agile CRM

Agile is a comprehensive CRM that is great for small businesses. It includes contact management, email marketing, social media integration, marketing automation, sales, helpdesk support, and service automation, all integrated into one platform.

Its free version is a smart choice for startups as they get all-in-one solutions. With its free plan, it supports up to 10 users. 

Key Features

• Sales automation 
• Customer support automation 
• Helpdesk and ticketing 
• Email marketing 
• Contact management 

8. Capsule  

Capsule is a cloud-based CRM software solution by Capsule company. This CRM is a simple yet effective solution for small businesses. 

This platform provides you with ease in managing contacts and sales pipelines. Its features include contact management, task tracking, sales forecasting, pipelines, and efficient interactions. 

This makes the software valuable for businesses that want to enhance their customer management processes and boost growth. 

Key Features

• Calendar integration 
• Document storage 
• Opportunity tracking 
• Custom fields 
• Reports and analytics 

9. Zendesk 

Zendesk CRM developed by Zendesk, Inc. It is a powerful and user-friendly CRM software for sales teams. This CRM provides you with a comprehensive customer service platform with functionalities and features like a ticketing system, live chat, and knowledge base management.

Features of this software include email automation, power dialing, analytics, self-service portal, etc. 

Key Features

• Mobile Accessibility 
• Omnichannel support 
• Knowledge base management 
• Ticketing system 
• Customization options 

10. Nimble 

Nimble CRM is best for social media integration. It is powerful, versatile, easy-to-use customer relationship software that consolidates contact management, communications, and sales pipeline tracking into one centralized hub.

Nimble integrates smoothly with widely used emails and social media platforms allowing users to access relevant customer information and connect with leads without any need of switching between tools.

With this software, young, growing companies can effectively nurture their customer relations while streamlining their sales & marketing activities through it. This is an outstanding choice for small organizations looking forward to having CRMs programs. 

Key Features

• Social media integration 
• Email tracking and engagement 
• Relationship insights 
• Task and activity management 
• Collaboration tools 

Conclusion

Investing in customer relationship management platforms has become very important to increase your business sales and provide a good customer experience.  

The top 10 CRM software for small businesses offers various features and benefits, from contact management to workflow automation. Many of these CRM software are helpful for small businesses and improve the customer experience. 

With the CRM software options written above, you can begin the journey toward lasting business success.